Best Digital Marketing Tools for SEO – A Practical Toolkit for Busy Marketers As a digital marketer (hello there—this post’s for you!), SEO is definitely one of those things in which having the right tool in your corner makes educated guessing a reality. I have put together a list of what I use and what I know people swear by in each of the following categories, along with a brief on how to use each. Just pick a few things that help fix your biggest problems in keyword research, link cleanups, link building, or reporting. 1. Keyword & Competitive Research SEMrush — All Rounder: Keyword study, competitor domain analysis, PPC analysis, and SERP monitor. Perfect if you want all your research and reporting needs from one place. Ahrefs — Best for backlink data and analyzing gaps in content. "The site explorer and content explorer are excellent for finding what your competition is ranking for." Google Keyword Planner - Free and quite accurate for rang...