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  Best Digital Marketing Tools for SEO – A Practical Toolkit for Busy Marketers As a digital marketer (hello there—this post’s for you!), SEO is definitely one of those things in which having the right tool in your corner makes educated guessing a reality. I have put together a list of what I use and what I know people swear by in each of the following categories, along with a brief on how to use each. Just pick a few things that help fix your biggest problems in keyword research, link cleanups, link building, or reporting. 1. Keyword & Competitive Research SEMrush — All Rounder: Keyword study, competitor domain analysis, PPC analysis, and SERP monitor. Perfect if you want all your research and reporting needs from one place. Ahrefs — Best for backlink data and analyzing gaps in content.      "The site explorer and content explorer are excellent for finding what your competition is ranking for." Google Keyword Planner - Free and quite accurate for rang...
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  Google SEO Ranking Factors: Google handles over a billion queries each day, and ranking high on the very first page of the query result has become the need of the day for entrepreneurs, bloggers, and marketers. However, the question herein is how Google determines pages that rank high. This question can be answered in the context of Google Ranking Factors . Even though Google’s algorithm is not disclosed, there are essential factors that, after research and testing, have been identified to impact ranking. In this guide, we will walk you through what you need to do to ensure that your site ranks high using the main Google ranking factors. 1. Quality Content A crucial fact regarding Google ranking factors is the fact that the most significant criterion for Google ranking is still "content." Google favors content that is valuable, informative, and relevant to the search query. High-quality content must: Respond to queries effectively Be original & researched Add depth, and...
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